Online Marketing Myths To Avoid

Don't Be Afraid Of Going Online

There are tremendous opportunities on the Web, however, there are an equal number of pitfalls along the way. Finding accurate sources of information and honest, informed guidance from qualified individuals can save you from countless headaches, heartaches, setbacks and even financial disaster.

So where are you going to turn for advice? Naturally, we hope you'll give us a call and explore how our years of experience can help you achieve your company's online objectives. Below we've tried to provide you with a little advice to keep you from making some of the more common mistakes most companies fall prey to.

Common Myths of Web Site Construction

The single largest dilemma facing most businesses is whether to construct their own web pages or enlist the expertise of a professional. The simple fact of the matter is that with today's software, almost anyone can produce simple web pages.

Therein lies the problem! It looks and feels far simpler than the results later reveal. The truth of the matter is that establishing and maintaining a successful web site and online presence is never an easy task. It can't be accomplished by attending a seminar, reading a book or buying the latest in WWW design software. Most importantly, a successful web site is far more than just hiring someone to write your pages and put them up on the Internet. If you've already ventured down this road with another consulting firm or have done it yourself, you know this to be a fact. Unless prospects and customers come to your site in large numbers, your exercise in self-publishing will have been a waste of time, effort and money.

Moreover, many companies make the very common mistake of believing that they'll get started with a simple web site presence, which they've either designed in-house or with the assistance of a friend who knows all about computers. They rationalize that once the money starts rolling in from their new web pages they'll upgrade them to something more professional looking.

If these thoughts have crossed your mind, get rid of them immediately. You won't experience even the slightest amount of success from this type of approach, and you'll waste a lot of time and money in the process. The true cost for the software and hardware to do a professional job on your web pages can easily exceed $25,000 - just to get started. Add into this the cost for a full-time employee who will do nothing other than be an expert in all areas relating web site design and marketing. This is not an earn while you learn type of proposition, nor is this something that can be approached on a part-time basis by an existing employee. There is far too much to know.

Online Marketing Myths

There are many misconceptions about online marketing which are circulating in the business world today. Although much of the hype and misunderstanding originated from promoters, consultants and service providers, it has now woven its way into the information which you can hear at seminars, and in books and magazine articles. Unfortunately, in many instances, it has now become accepted as fact. Don't feel bad if you've already discovered that you've been misinformed. There are even numerous Fortune 500 companies who, even after committing millions of dollars to their online presence, found out that their highly paid talent inside and outside the company had absolutely no idea of what they were doing.

Achieving success in online marketing is not a field of dreams proposition. In other words, just because you build it, it doesn't necessarily mean they'll come. This type of success requires not only a commitment on your part, but also a consulting firm that can help you sort through the fact, fantasy and mystique which surrounds marketing on the Internet.

Moreover, your site must be designed and marketed based on the objectives you've established for your online presence. Do you have singular or multiple objectives? Do they include?

Direct online point of purchase sales
Lead generation for off-line sales
Product and/or tech support
Image or name enhancement
Content dissemination

Because each customer's objectives, product or service, and method of implementation are unique, we use a custom designed approach with each client. Boilerplate design and marketing will not achieve results.

Qualified Help Is Only A Phone Call Away

If you'd like to visit with us about your company's objectives, please call us at 630-690-7611 or E-mail us at cybertech@ameritech.net.

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