Increase Your E-mail Response Rates

Bulk E-mail or targeted E-mail can pay dividends or it can be a real bust. The secret is in doing it right. So here's some important Do's and Don'ts:

1. Don't attempt a one-step sales approach in your e-mail.

2. Don't ask your prospects to call you for more information.

3. Don't ask your prospects to E-mail you or an auto-responder for additional information.

4. Don't ask your prospects to furnish you with their phone, fax or mailing address for further information.

Instead, do this:

1. Ask your prospects to visit your web site for further info. This brings far better results since all they have to do is click on the URL you have listed in your e-mail.

2. Break up your mailing into small batches and use the blind carbon copy feature of your E-mail program such as Pegasus or Eudora.

3. Keep your E-mail very short - no more than 5 or 6 sentences.

4. The absolute single biggest thing you can do to get superior results is to give your prospects a rewarding or enjoyable reason to click on the link to your web site.

 Making Bulk E-mail Work Using Streaming Video

As we've just discussed, it's crucial that you make it as easy as possible for your prospects to obtain additional information. Further, you must offer them a compelling reason for doing this which is either rewarding or enjoyable.

The best method we've come across is to include a line in your e-mail similar to "click here to come and see our online video presentation". This will definitely arouse their interest and will even grab some additional prospects that might not have otherwise responded. The video presentation they'll be seeing will be a short 30 second to 2 minute presentation which you will have recorded using any standard VHS camera or camcorder. Even though you can't give your entire presentation in a minute or so, you'll still have gotten them to come to your site, and will have aroused their interest in learning more. Everyone loves a chance to be entertained.

Why does this approach work so well? By nature, we're all pretty lazy. We'd much rather be entertained than have to read all of the time. Just consider your own personal habits when it comes to reading the bulk E-mail you've received. Asking someone to come see a streaming video presentation on your site is much more effective than asking than to come read.

Here's an example of how you can use the power of streaming video to improve your own sales results. You can watch this video in your choice of either Vivo, Real Video or Microsoft NetShow format. If you don't already have the plug-in for either VivoActive, Real Video or Microsoft NetShow, please bookmark our site before you get your choice of these software viewers.

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Optimism Versus Realism - A Word Of Caution

It's important to be optimistic about everything we do in business, and to start each new project with enthusiasm and vigor. It's the only way to survive and prosper. In the online world though, you must guard yourself against letting your optimism cloud your better judgment, especially when it come to doing bulk or targeted E-mail.

As we've said earlier, don't be fooled by thinking that the law of large numbers is going to make your bulk or targeted E-mail campaign work. It won't. We've been in this business for over 6 years now, and have seen countless marketers make this same mistake over and over again. Everyone is looking for the easy way. Unfortunately, no individual sales letter and no amount of bulk E-mail addresses are going to make your campaign work all by themselves. If you're going to do direct bulk E-mail, you better be prepared to do it professionally and different than how all of the failures are doing it. The online market is just too sophisticated for anything less.
Additional Information About Streaming Video

For additional information about using streaming video on your web site, please visit these additional resources:

If you'd like to visit with us about including streaming video presentations on your own web site, please call us at 630-690-7611 or E-mail us now.

Anyone Can Have Video Now!

We can convert your video from Beta, VHS, VHS-C or S-VHS tapes into effective, eye-catching online video presentations for your web site and have you up and running within days. No special hardware or software is needed on your end or by your Internet service provider. Even if your web pages are on CompuServe or AOL, you can still have video on your site right now. No technical skill is required. To order streaming video simply print out our video submission form and send it along with your video tape.

 

 

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