|Using Vivo Video, Real
Video or Windows Media Streaming Video Presentations To Increase Your Sales
Do you know what the single most valuable element of your web site is? Give up?
The visitors to your website are the single most valuable asset you'll ever have. The customers of any business are always the single most important asset any business can have, because without them, there is no business. If you've had your website up for any length of time at all, you already know that visitors to your site can also be a scarce commodity, and if you're paying for them via banner or print advertising, they're an expensive commodity as well. As a result, a premium is placed on converting visitors into paying customers.
Given the fact that each of the visitors to your website is a valuable and limited resource, are you doing everything possible to tell your message or make your presentation in the best possible way? If you're not, you're probably letting most of your visitors get away without making a sale.
|Using The Strongest Tools
If instead of visiting your web site, your prospect walked into your place of business - how would you present your product or service? Would you direct your prospect to a stack of preprinted sales material containing text and graphics and let it go at that, or would you talk to him in person?
You're going to talk to him and keep him in your store as long as possible, aren't you?
Because your website is your face to the world, why should you try and conduct business any differently online? If you believe that all it takes to be successful on the web is a steady flow of visitors seeing some plain text and graphics, your sales are probably already trying to tell you otherwise.
When you place your business on the Internet, you're given a set of tools to work with to tell your story - text, graphics, audio & video. Each has its place and purpose, and each has its strengths and weaknesses.
So why pick the weakest tools at your disposal for the single most important job you face - that of getting your prospect's attention and making the sale? If you have a story to tell that is better off done face to face on a personal level, why not start telling it with video so you can get your prospect's attention first? Once you have his attention, he's far more likely to read what you have to say and take positive action.
|Make Every Visit To Your Web Site A Possible Sale
People who visit your site are looking for something that will grab their attention. They're looking for a visual experience and they're no different than you are when you surf the web. You usually stop and pay closer attention when something catches your eye, right?
Most people will skim your written material at best, just as you've probably skimmed most of the material on this page, but they will watch your video presentations. Our statistics prove that beyond a doubt. Over 81% of the visitors to our pages which have a video presentation on it watch the video! Because of their increased interest level, they spend more time at our site learning about our services and our closing ratio is much higher as a result.
Below is another example of how online video and audio would look and sound on your own pages. You can watch this video in your choice of either Vivo, Real Video or Windows Media (formerly Microsoft NetShow) format. If you don't already have the plug-in for either VivoActive, Real Video or Windows Media, please bookmark our site before you get your choice of these software viewers.
If you fall into our 81%, you just finished watching our video and we now have a better chance of keeping your attention for a while longer. In our case, it's to show you how you can have video on your own web site for under $100, without any special hardware, software or technical experience.
|Consider The Numbers
How many visitors to your site does it take to make a sale - 25, 50, 100, 1,000, more? Are you making sales each and every day? How many? Rather than concentrating on finding more visitors, doesn't it make better sense to find ways to increase your closing ratio and start getting more sales from the visitors you already have?
If you do nothing, your ratio of visitors to sales will continue to decrease. If it's taking you 100 visitors to make a sale today, 6 months from now that number will probably be 1 in 200. And, it will continue to decline as more of your competitors come online. With over seven years online now ourselves, we've already learned what works and what doesn't. We've seen countless marketers attempt to use outdated sales approaches that fail over and over again when used on the Internet. In order to make consistent sales online, your marketing plan has to be based on more than just the law of large numbers.
If you're afraid to try something new, just think how most of your competitors feel. The exact same way. Several will eventually take the step forward and survive. Most will not, and they will fail.
|Additional Information About
For additional information about using Vivo, Real Video or Windows Media streaming video on your web site, please visit these additional resources:
If you'd like to visit with us about including Vivo video presentations on your own web site, please call us at 800-707-8511 or E-mail us now.
Anyone Can Have Video Now!
We can convert your video from Beta, VHS, VHS-C or S-VHS tapes into effective, eye-catching online video presentations for your web site and have you up and running within days, all for under $100. No special hardware or software is needed on your end or by your Internet service provider. Even if your web pages are on CompuServe or AOL, you can still have video on your site right now. No technical skill is required. To learn more, simply visit our video page or select our mail-in order form now.